Customer Data Platform (CDP)
Unify customer identity, behaviour, and payments data into a single, governed profile
One data foundation for
real‑time, personalised experiences at scale.
Traditional CDPs unify data.
Extra360’s CDP activates it at the exact moment a customer pays, visits, or engages—across POS, ECR, mobile, online, and partner ecosystems.
Built as part of The Extra Platform, our CDP connects:
- Transaction signals
- Basket‑level behaviour
- Identity & consent
- Online/offline behaviours
- Wallet interactions
- Campaign responses
- Loyalty events
- Frequency and visit signals
…into a continuously updating, governed customer view that delivers real‑time decisioning and personalisation at scale.
Every customer signal, unified.
Shows how a customer shops, pays, and interacts — online, in‑store, and across partner channels — updates the customer profile in real time, providing teams with a single source of truth.
Profile identifiers, contact points, consent status, channel links, and resolved identities across devices and touchpoints. Identity is cleaned, connected, and continuously updated — ensuring every decision is made on a single, accurate view of the customer.
Real-time card payments, wallet activity, POS / ECR interactions, partner payments, item‑ and basket‑level detail, visit frequency, and spend patterns. Transactional signals reflect what customers actually do, not just what they say — creating a reliable baseline for understanding value, measuring change, and improving decision output.
Signals like browsing, app interactions, store visits, loyalty activity, campaign responses, redemptions, and channel preferences that show where customers spend time, how they respond, and what motivates repeat behaviour — helping teams design more relevant experiences.
Improves accuracy across loyalty, engagement, analytics, and partner programs with segmentation inputs, lifecycle indicators, predictive scores, value metrics, and historical patterns aggregated into a continuously enriched profile.
Built for enterprise scale, governance, and precision.
All data flows into one governed structure with consent-aware processing, automated pipelines, and built‑in privacy controls — enabling smarter, faster, more confident decision-making at scale.
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Identity resolution that keeps profiles clean
The CDP connects customer identifiers across channels, removes duplicates, and maintains a consistent, consented identity.
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Real-time updates from every system
Payments, loyalty, app events, and partner data feed into the profile instantly, not in nightly batches.
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Governed data, ready for regulated environments
Eligibility rules, budgets, limits, and full audit trails ensure every action is controlled, consistent, and traceable.
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Dynamic segmentation
Segments update automatically as customers shop, visit, pay, redeem, or interact.
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Actionable intelligence
Profiles feed Extra360’s Intelligence Suite, enabling predictions like churn likelihood and purchase tendencies.
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Instant activation across channels
The CDP connects directly into the Promo Engine, Wallet, and Super App to trigger actions such as rewards, offers, or notifications in real time.
Use unified profiles to drive smarter decisions.
With built-in CDP, every decision — from offers to journeys to service — is based on a complete, current view of each customer.
Reach customers with timely, relevant interactions across email, mobile, web, and store environments. Use live profile data to keep communication helpful, simple, and consistent.
Connect the CDP with your existing tools through open APIs and flexible integrations.
Data stays accurate and available across loyalty, analytics, payments, and engagement systems.
See how customers respond to offers, journeys, and messages. Use real behaviour and transaction outcomes to refine what works and adjust what doesn’t.
We help you ensure that your entire organization is focused on the customer by creating a customer-centric culture. This can be achieved through training, incentives, and other initiatives that emphasize the importance of customer satisfaction
Payments-native personalisation for every industry.
Customers move across fuel pumps, EV chargers, shops, services, and partner touchpoints as if they are one ecosystem — but most systems behind the scenes can’t keep these journeys connected. Extra360 unifies identity, payments, and service activity in real time, so every interaction stays consistent and accurate across all stations, markets and customer touchpoints.
Orders, visits, apps, kiosks, payments, loyalty actions, and digital interactions often sit in separate systems that don’t share one view of the customer. Extra360 connects these signals into a single real‑time model — linking orders, payments, offers, segmentation, and rewards — so every QSR location delivers consistent, personalised journeys at scale.
Visits, bookings, service consumption, digital interactions, and programme activity typically flow through separate systems that never resolve into one patient or member view. Extra360 brings these signals together — identity, visits, engagement, segmentation, and guidance — enabling consistent, timely, personalised support across networks and regions.
Weekly visits, item‑level purchases, loyalty activity, and digital engagement generate thousands of signals that rarely come together cleanly. Extra360 brings POS, app, promo, wallet, segmentation, and intelligence into one real‑time model, enabling relevant savings and predictable behaviour across every store and region.
Activate 360° intelligence across every channel.
Providing a 360-degree approach to customer service, we help to set your business apart from your competitors and enhance your reputation for quality and service.
By offering personalized recommendations and customized offerings, satisfied and loyal customers are more likely to make additional purchases and recommend your business to others, leading to increased revenue your business increases customer spending and revenue
By streamlining customer interactions and providing consistent support, we help brands to improve operational efficiency and reduce costs
