CarrefourSA triples basket revenue per loyalty member with Extra360 wallet program

0

Revenue per loyalty member vs. non‑members

0

YoY increase in loyalty member enrollment

0

Loyalty members served per minute

At a Glance

CarrefourSA turns everyday shoppers into loyal customers—driving 3X higher basket value through a seamless, rewarding shopping experience.

Products
  • Promo Engine
    Automated, multi-channel campaigns tailored to customer behavior and sales team incentives.

  • Intelligence Suite
    Predictive insights for segmentation, demand forecasting, and campaign optimization.

  • Digital Gift Coupons
    Frictionless rewards redemption and payment experiences that boost retention.

Industry
  • Grocery retail / Supermarket chains
Recognition

5 Gold Stevie® Awards (2019)

  • Reward, Recognition & Incentive Systems

  • Demand Generation Program of the Year

  • Sales Enabler of the Year

  • Incentive Management Solutions

  • Marketing Solution of the Year

Overview

CarrefourSA, a joint venture between Carrefour and Sabancı Holding, is one of Turkey’s leading supermarket chains. With operations over 1,200 stores across 74 provinces, it serves 5 million customers monthly.

Confronted by an industry dominated by discount-driven volume and price wars, CarrefourSA partnered with Extra360 to launch a truly customer-centric loyalty ecosystem: the CarrefourSA Loyalty & Wallet Program. This omni-channel platform replaced blanket discounts with exclusive loyalty benefits.

Challenge

In a price-sensitive market, CarrefourSA faced three critical business constraints:

  • Price War Trap: Promotional offers were eroding margins and not deepening loyalty.

  • Limited Member Value: Loyalty benefits were diffuse—delivered to all shoppers rather than focused on members.

  • Supplier Engagement: Brands like P&G and Coca-Cola needed more precise access to loyal customers.

CarrefourSA needed a loyalty strategy that prioritized value-driven engagement and strategic partner activation.

Solution

Extra360 designed and implemented the CarrefourSA Loyalty & Wallet Program, featuring:

  • Digital Wallet Integration: Members access rewards through in-app or in-store wallet systems.

  • Loyalty-Only Benefits: All discounts and perks were exclusively offered to loyalty members.

  • Rapid Enrollment Scale: Seamless sign-up via POS, app, and web across all store formats.

  • Targeted Campaigns: Over 1,500 behavioral segment-based campaigns executed annually.

  • Supplier & Payment Partner Ecosystem:

    • Supplier brands like Unilever, P&G, and Coca-Cola gained direct loyalty access.

    • Partnership with Visa Europe offered member bonuses, boosting Visa usage in stores by 15+%.

Results

Member Growth

  • 47%+ YoY increase in loyalty enrollment.

  • 928 loyalty members served every minute during peak periods.

Revenue Uplift

  • Basket revenue per loyalty member is 300% higher than non-members.

  • Product count per basket for members is 150% higher than for non-members.

Campaign & Partner Impact

  • Executed 1,500+ behavior-based campaigns annually, leading to heightened member engagement.

  • Supplier activation created new margins through targeted engagement.

  • Visa partnership resulted in +15% YoY Visa card usage in CarrefourSA stores.

Business Impact

  • Triple the basket revenue while shifting from discount models to loyalty-driven value.

  • Elevated brand preference and loyalty in a commodity retail environment.

  • Opened new marketing revenue streams via supplier and payment partnerships.

  • Built a scalable, omni-channel loyalty platform ready for future expansion across services and geographies.

Recognition

CarrefourSA’s program earned five Gold Stevie® Awards in 2019 for:

  • Reward, Recognition & Incentive Systems

  • Demand Generation Program of the Year

  • Sales Enabler of the Year

  • Incentive Management Solutions

  • Marketing Solution of the Year

This made CarrefourSA one of the most honored organizations in that category in 2019.

Why It Matters

  • A future-ready loyalty platform that aligns consumers, suppliers, and ecosystem partners in one scalable model.
  • 300% basket growth with partner ROI opportunities and operational efficiency.
  • Loyalty shifts from discounting to engagement, enabling deeper personalization and retention.