CarrefourSA triples basket revenue per loyalty member with Extra360 wallet program
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Revenue per loyalty member vs. non‑members
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YoY increase in loyalty member enrollment
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Loyalty members served per minute
At a Glance
CarrefourSA turns everyday shoppers into loyal customers—driving 3X higher basket value through a seamless, rewarding shopping experience.
Products
Promo Engine
Automated, multi-channel campaigns tailored to customer behavior and sales team incentives.Intelligence Suite
Predictive insights for segmentation, demand forecasting, and campaign optimization.Digital Gift Coupons
Frictionless rewards redemption and payment experiences that boost retention.
Industry
- Grocery retail / Supermarket chains
Recognition
5 Gold Stevie® Awards (2019)
Reward, Recognition & Incentive Systems
Demand Generation Program of the Year
Sales Enabler of the Year
Incentive Management Solutions
Marketing Solution of the Year
Overview
CarrefourSA, a joint venture between Carrefour and Sabancı Holding, is one of Turkey’s leading supermarket chains. With operations over 1,200 stores across 74 provinces, it serves 5 million customers monthly.
Confronted by an industry dominated by discount-driven volume and price wars, CarrefourSA partnered with Extra360 to launch a truly customer-centric loyalty ecosystem: the CarrefourSA Loyalty & Wallet Program. This omni-channel platform replaced blanket discounts with exclusive loyalty benefits.
Challenge
In a price-sensitive market, CarrefourSA faced three critical business constraints:
Price War Trap: Promotional offers were eroding margins and not deepening loyalty.
Limited Member Value: Loyalty benefits were diffuse—delivered to all shoppers rather than focused on members.
Supplier Engagement: Brands like P&G and Coca-Cola needed more precise access to loyal customers.
CarrefourSA needed a loyalty strategy that prioritized value-driven engagement and strategic partner activation.
Solution
Extra360 designed and implemented the CarrefourSA Loyalty & Wallet Program, featuring:
Digital Wallet Integration: Members access rewards through in-app or in-store wallet systems.
Loyalty-Only Benefits: All discounts and perks were exclusively offered to loyalty members.
Rapid Enrollment Scale: Seamless sign-up via POS, app, and web across all store formats.
Targeted Campaigns: Over 1,500 behavioral segment-based campaigns executed annually.
Supplier & Payment Partner Ecosystem:
Supplier brands like Unilever, P&G, and Coca-Cola gained direct loyalty access.
Partnership with Visa Europe offered member bonuses, boosting Visa usage in stores by 15+%.
Results
Member Growth
47%+ YoY increase in loyalty enrollment.
928 loyalty members served every minute during peak periods.
Revenue Uplift
Basket revenue per loyalty member is 300% higher than non-members.
Product count per basket for members is 150% higher than for non-members.
Campaign & Partner Impact
Executed 1,500+ behavior-based campaigns annually, leading to heightened member engagement.
Supplier activation created new margins through targeted engagement.
Visa partnership resulted in +15% YoY Visa card usage in CarrefourSA stores.
Business Impact
Triple the basket revenue while shifting from discount models to loyalty-driven value.
Elevated brand preference and loyalty in a commodity retail environment.
Opened new marketing revenue streams via supplier and payment partnerships.
Built a scalable, omni-channel loyalty platform ready for future expansion across services and geographies.
Recognition
CarrefourSA’s program earned five Gold Stevie® Awards in 2019 for:
Reward, Recognition & Incentive Systems
Demand Generation Program of the Year
Sales Enabler of the Year
Incentive Management Solutions
Marketing Solution of the Year
This made CarrefourSA one of the most honored organizations in that category in 2019.
Why It Matters
- A future-ready loyalty platform that aligns consumers, suppliers, and ecosystem partners in one scalable model.
- 300% basket growth with partner ROI opportunities and operational efficiency.
Loyalty shifts from discounting to engagement, enabling deeper personalization and retention.