The Extra Platform empowers businesses engage, retain, and reward their customers effectively while increasing revenues and profitable sales
Our Cloud based platform technology is loved by not only Tech professionals but also by Marketers for a simple reason, we combine Agility and Consistency
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Marketers Love us
Dream, design and implement
Marketers do the Marketing
Dream, design and implement your campaigns in minutes. The Extra Platform enables marketers to create targeted offers and promotions based on customers’ historical and point-of sale behaviour, preferences, and demographics. Schedule ahead, launch last-minute, or trigger campaigns based on customer behaviours or events, encourage customers to share their experiences, refer friends, and engage with the brand, thereby increasing brand awareness and driving customer acquisition, product groups, time-bands or you name it…
Omni-Channel Reach
Incentivise your customers at every opportunity. Our PaaS Platform seamlessly integrates with your existing tech stack and with multiple channels, such as online, in-store POS, in-store ECR, Mobile Apps, and social media, allowing customers to earn and redeem rewards, points, cash-back, coupons across all touch-points. You turn every interaction into earners with your dynamic and personalised promotions
Segment & Personalise
Make data-driven decisions for cost optimisation! Our comprehensive segmentation, reporting and data analytics tools integrated with the Extra Platform enables Marketers to personalise offers, promotions, and communication based on individual customer preferences and behaviour, track program performance, identify trends, and inform data-driven decisions to optimise the loyalty program
Transform Rewarding
Automate promotions without code and just with simple rules. Offering a diverse mix of rewards, such as discounts, free products, exclusive experiences, and partner rewards, as well as the ability to customise reward structures based on business goals and customer preferences is key for success. And setting up and executing scalable promotions take just minutes with the Extra Platform.
Communicate for Success
Make every customer reach-out counts. Effectively using communication tools thru the Extra Platform’s engagement engine, including e-mail, SMS, push notifications, and in-app messaging, you keep your customers informed about their rewards, promotions, tiers, badges and your program updates, and trigger their usage
Gamify Customers
Sustain customer relation with fun factors. By incorporating game elements, such as wheel of fortune, shake and win, points, badges, and challenges, we are making your loyalty program more engaging and fun for your customers. You can customise your games according to your customers’ segment and according to your game budget!
Tech Teams Love Us
Ensure Scalability & Security
Customisability and API Studio
Integrate Seamlessly. Our PaaS Platform seamlessly integrates with your existing tech stack and your multiple channels, such as online, in-store POS, in-store ECR, Mobile Apps, and social media, allowing customers to earn and redeem rewards, points, cash-back, coupons across all touchpoints. You turn every interaction into earners with your dynamic and personalised promotions.
Scalable & Adaptable
Enjoy the modular, open and flexible approach to commerce. Armed with over 400 APIs in our API Studio and utilizing industry-leading tools, The Extra Platform grows with your business and easily adapts to changing market conditions, market size, geographies, customer expectations, and new technologies.
Business support
Success management for ensuring successful loyalty programs. The Extra Platform offers customer support and success management services to help businesses maximise the value of their loyalty program.
Security & Privacy
Ensure Protection to the core. The Extra Platform ensures the protection of customer data and compliance with relevant data protection regulations, such as GDPR
ONE Platform, does it all!
  • Set your promotion priorities
  • Set your Marketing Calendar
  • Automate start and end dates
  • Enjoy built-in promotion templates
  • Track the history of changes 
  • Save your favourite promotions
  • Seamless process from design to production
Omni-Channel Communication
  • Compliance with regulations and customer preferences, 
  • Compliance with attributes, consents, password policies, identifiers management,
  • Compliance with household and enrolment restrictions
  • Communicate with personalised push notification, SMS or e-mail
  • Create engaging content hassle free with templates
  • Combine different channels, schedule the publication of your messages
Rewarding payment experience
  • Automatically earn cashback, discount, points, according to your payment amount, location, your badge level! 
  • Pay with digital wallet, points or coupons... Mix and match as you desire! 
  • Buy gift cards for yourself or for your loved ones, send them via e-mail or SMS.
Learn more about
The Extra Platform
Book a demo with us and learn how major brands use Extra360 to make a difference, in-store and online!
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