INCI GS YUASA

Award winning project – 5 Stevie Awards

İnci GS Yuasa, a Japanese-Turkish conglomerate in the automotive, heavy-duty and marine vehicles Battery Sector exporting to over 80 countries in 4 continents' industries

İnci GS Yuasa chose to work with Extra360 to establish a Sales Tracking, Dealer Acquisition and Loyalty Management Program

Extra360 created the program called “BirİNCİ KART” on Extra360 Loyalty Infrastructure enable:

Track each and every individual Battery Sale through each Dealer
Grant product purchase guarantee directly to the consumer
Provide road assistance directly to the consumer with each sale Incentivise the Dealers according to their sales performance at the sales moment
Provide bonus redemption and cross-promotion offers for Dealers over a private e-commerce site.

Results:

İnci GS Yuasa sales grew 16% YoY while the sector was growing 5%
Dealers got engaged and motivated with the personalised incentive system tangibly reflected in their sales.
İnci GS Yuasa, during the first 3 months of the program activated 25,000 e-guarantee and road assistance services, before the program, the total activation in 19 months was 24,000.
Today with BİRİNCİ Program, dealers are providing consumer data regularly, and numbers are increasing over 20% Month on Month.

İnci GS Yuasa is recognised in its sector for creating the first and only Loyalty Program linking B2B and B2C Loyalty Mechanics.