Apply precise, personalised incentives at the moment of payment—at global scale
The Promo Engine is a governed incentive layer that evaluates every interaction in real time and applies the right reward inside the transaction, across all physical and digital touchpoints. Design, control, and run complex promotion logic while maintaining full financial discipline.
Power Up Your Omni‑Channel Engagement
Targeted promotions across multi‑brand, multi‑market, multi‑channel environments
The Promo Engine keeps incentives consistently synchronised across every customer touchpoint, including:
- POS terminals
- Cash registers (ECR)
- Pump automation systems
- Kiosks
- E-commerce platforms
- Digital wallets
- Mobile apps
- Customer service environments
Frequently Deployed
Promotion Types
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Point Incentives
Convert everyday transactions into long-term customer value by awarding loyalty points with full financial visibility and balance-sheet control.
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Discount Mechanisms
Apply rule-based discounts directly at the point of transaction to influence purchase decisions in real time.
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Coupon Distribution
Activate demand with precision by delivering targeted incentives while retaining strict control over eligibility, timing, and cost exposure.
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Wallet Top-up
Increase customer stickiness and future spend by pre-funding engagement through controlled wallet balances.
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Cashback
Create strong perceived value by returning spend to customers in a transparent, predictable, and ROI-driven model.
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Coalition
Enable customers to earn or redeem rewards across a shared partner network, allowing participating merchants to fund incentives collaboratively and create cross-merchant value
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Onboarding Rewards
Accelerate acquisition by transforming first interactions into immediate, measurable engagement from day one.
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Referrals
Scale growth efficiently by leveraging trusted customer advocacy as a high-performance acquisition channel.
Supercharge Conversions with Cart & SKU-Level Promotions
Increase average order value with SKU‑ and basket‑level logic that responds to customer preferences and behavior in real time.
Apply:
- Targeted add‑on rewards
- Pro‑rata discounts
- Cashback on specific items
- Bonus points for category triggers
Optimised edge‑case handling ensures consistent execution across all channels.
Click‑to‑Build Functionality
Design complex promotions without code
Empower your teams to build and manage advanced promotions without engineering involvement:
- No code configuration
- Build and modify promotion logic in minutes
- Test instantly & reduce deployment errors
- Maintain security and governance
- Rapid time-to-market
This gives commercial teams full autonomy while maintaining enterprise‑grade guardrails.
Simulate Before Going Live
Validate campaigns in a live environment before launch
The integrated ECR/POS Simulator enables teams to test promotions in a controlled, realistic environment before production:
- Validate incentive logic
- Confirm eligibility and rule behavior
- Test full transaction flows
- Conduct A/B testing across target segments
- Eliminate configuration errors prior to customer exposure
Connected with the Promo Engine’s Query Builder, it ensures every promotion performs reliably across channels.
Governed, Real‑Time Execution
The accuracy, compliance and reliability required by complex, high-volume environments
The Promo Engine provides:
- Deterministic rule evaluation for predictable, repeatable outcomes
- Governed budgets, limits, and eligibility rules to prevent leakage
- Stacking and precedence control for seamless campaign execution
- Parallel campaign support across brands, markets, and regions
- Real‑time decisioning directly at payment
- Full auditability and approval workflows for regulatory and financial assurance
A Single Engine for All Incentive Models
Design, launch, and orchestrate personalised, SKU‑ and basket‑level incentives with precision and operational control.
Your workflow:
1
Define
Rules & Conditions
2
Select
Target Customers
3
Assign
Eligible Stores & Channels
4
Configure
Promotion Products / SKUs
5
Set Communication Preferences
6
Simulate,
Approve &
Activate
Built for teams that need speed, control, and scale
The Extra Platform is made up of 5 Core Modules: CDP, Promo Engine, Super App, Digital Wallet, and Intelligence Suite.
Our mission is to enable cross‑functional teams to orchestrate loyalty, incentives, payments, and intelligence from one governed, modular platform—without compromising security, consistency, or integration depth.
Leverage 600+ APIs for Loyalty, Payments & Customer Intelligence
The Extra Platform is designed for seamless interoperability across in-store, online, mobile, and enterprise environments.
Our approach ensures unified data flows, consistent reward execution, and rapid integration without disrupting existing infrastructure — supporting both technical teams and business decision-makers.
The fastest way to prove what works
See how Extra360 connects payments, loyalty, and engagement into one growth engine. In 30 minutes, we’ll show you how to:
Predict churn before it impacts your bottom line
Prove campaign ROI with measurable performance metrics
Scale seamlessly across regions, brands, and markets
Deliver clarity from every payment, loyalty interaction, and customer touchpoint
You're in good company
