TAB Food Group
Award winning project

TAB Food Group (TAB) is the leading Quick Service Restaurants Chain managing BURGER KING, SBARRO, ARBY’S, PPOYES, SUBWAY and leading local brands, USTA DONER and USTA PIDE. There are over 1300 Stores in 75 cities along with the online food order and delivery platform TIKLA GELSIN (CLICK & GET) TAB which is serving over 10 Million Customers.

TAB Food Group chose to work with Extra360, to launch an agile, proactive and rewarding loyalty and pre-paid program to truly engage with their customers thus increase their profitable sales
Extra360 designed and implemented the “Multi-Branded, Omni-channel Loyalty, Wallet & Engagement Program” and launched in July 2021.

 

The Program changed the dynamics of the customer value proposition in the sector which is mainly dominated by price wars. TAB is applying all customer benefits to Loyalty Members only, and moved away from general discounts.

Customer Satisfaction Outcomes after one year:

  • 95.8% of all shoppers became members of the Program, enjoying their personalised benefits       
  • The average visit per loyalty member is 3 times higher than the non-members       
  • 99.8% response rate to all customer queries with satisfaction  


Business Accomplishments:       

  • 34% YoY customer enrollment increased
  • 77 loyalty members are served per minute
  • The average basket revenue per Loyalty Member is 22% higher than the non-member customers

Suppliers such as Coca-Cola are also enjoying the benefit of targeting customers who prefer their products