The Extra Platform

Dream, design and implement your campaigns in minutes. The Extra Platform enables marketers to create targeted offers and promotions based on customers’ historical and point-of sale behaviour, preferences, and demographics. Schedule ahead, launch last-minute, or trigger campaigns based on customer behaviours or events, encourage customers to share their experiences, refer friends, and engage with the brand, thereby increasing brand awareness and driving customer acquisition, product groups, time-bands or you name it…

Incentivise your customers at every opportunity. Our PaaS Platform seamlessly integrates with your existing tech stack and with multiple channels, such as online, in-store POS, in-store ECR, Mobile Apps, and social media, allowing customers to earn and redeem rewards, points, cash-back, coupons across all touch-points. You turn every interaction into earners with your dynamic and personalised promotions

Make data-driven decisions for cost optimisation! Our comprehensive segmentation, reporting and data analytics tools integrated with the Extra Platform enables Marketers to personalise offers, promotions, and communication based on individual customer preferences and behaviour, track program performance, identify trends, and inform data-driven decisions to optimise the loyalty program

Automate promotions without code and just with simple rules. Offering a diverse mix of rewards, such as discounts, free products, exclusive experiences, and partner rewards, as well as the ability to customise reward structures based on business goals and customer preferences is key for success. And setting up and executing scalable promotions take just minutes with the Extra Platform.

Make every customer reach-out counts. Effectively using communication tools thru the Extra Platform’s engagement engine, including e-mail, SMS, push notifications, and in-app messaging, you keep your customers informed about their rewards, promotions, tiers, badges and your program updates, and trigger their usage

Sustain customer relation with fun factors. By incorporating game elements, such as wheel of fortune, shake and win, points, badges, and challenges, we are making your loyalty program more engaging and fun for your customers. You can customise your games according to your customers’ segment and according to your game budget!