The Extra Platform
One unified platform for loyalty, engagement, and customer intelligence
Unify Loyalty, Payments & Intelligence
The Extra Platform
Designed for payment-centric and multi-partner ecosystems, The Extra Platform connects transaction data, incentive logic, and customer intelligence at the moment of payment, enabling real‑time, personalized loyalty and engagement across every channel.
Turn every transaction into a rewarding experience for your customers with The Extra Platform
The Extra Platform empowers businesses engage, retain, and reward their customers effectively while increasing revenues and profitable sales
Easy Onboarding
- In-store
- Online
- Mobile
- Event
Personalised Rewards
- Customer Status
- Action
- Purchase
- Visit
- Gamification
Our technology enpowers businesses to reward customers with personalised promotions by leveraging customers’ segment, historical data, and real-time shopping cart information
Customer360 Approach
- Customer Status-agnostic
- Status based
Our solutions help businesses create a consistent and positive customer experience, while increasing customer loyalty and satisfaction. By leveraging our technology, we facilitate a seamless experience for your customers depending on their value with you
Mix-Match Financial Benefits
- Discount
- Bonus
- Coupon
- CashBack
With our promo engine, you can dream up promotions with a wide range of powerful benefit variants and watch your design come to life instantly. Elevate Customer Engagement and Boost Sales. No technical support needed!
Sub Programs Enabled
- No Sub Program
- Single Sub Program
- Multiple Sub-Programs
We provide sub-programs under the main loyalty program covering design and implementation of distinct initiatives or initiatives targeted at specific customer segments, offering tailored benefits, rewards, and experiences to enhance engagement and retention
Dynamic Customer Segmentation
- Classification
- Clustering
- Regression
- Sequential Patterns
- Prediction
- List Item
Different Types of Personalisation
- Classification
- Clustering
- Regression
- Sequential Patterns
- Prediction
- Association Rules
We leverage dynamic customer segmentation to improve your promotions effectiveness, increase customer engagement and loyalty, and gain a competitive advantage in your industry
Omni-Channel Engagement
- In-Store
- SMS
- Push
- In-app
- Call Center
Multiple Digital Wallets
- Single Wallet
- Multiple Wallets
- Points Wallet
- Gift Wallet
Rewarding all Payment Types
- Point
- GiftCard
- Coupon
- Credit/Debit
- Cash
We help businesses to reward customers for all preferred payments types. By offering rewards for all payment types, you give customers the freedom to choose the method that suits them best, encouraging them to engage with your loyalty program
Engineered for any scale
Our APIs are designed with developer-friendliness in mind, enabling teams to quickly learn how to use and integrate them
Our platform can establish connections with any application or almost any type of software solution through its existing APIs
Extra360 is a modular system that is continuously improving and expanding its capabilities
We provide top-line safety measures for both your business and customers’ information, setting the industry standard
Data privacy and security is embedded into every layer of our platform
Defined controls, governance processes, and operational standards govern how data is handled, services are delivered, and how risks are managed as the Extra Platform operates across markets and scales globally.
Experience the full power of
The Extra Platform
In 30‑minutes, we’ll show you how to:
- Trigger payment‑native incentives in real time
- Use unified data + intelligence for instant decisions
- Run promotions, wallets, and Super App journeys from one place
- Simulate campaign impact before launch
- Integrate across ECRs, POS, pumps, and instore and online touchpoints
- Maximize open‑loop & closed‑loop stored‑value incentives
- Scale confidently with built‑in security & governance
