Extra360 and Tıkla Gelsin win four Gold Stevie® Awards for their multi-brand QSR loyalty programme
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At a Glance
Tıkla Gelsin partnered with Extra360 to deliver a unified loyalty, payments, and engagement platform across all TAB Gıda’s QSR brands — boosting retention, increasing basket size, and achieving industry-leading loyalty penetration.
Industry
- Quick Service Restaurant (QSR)
Products
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Promo Engine
Precision targeting and automated campaign execution.
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Intelligence Suite
Real-time insights for segmentation, churn prediction, and performance optimization.
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Digital Wallet
Instant, secure payments and rewards redemption.
Recognition
4× Gold Stevie® Awards in 2025
- Best Use of Technology in Sales
- Sales Incentive Programs
- Best Marketing Solution Implementation
Incentive, Rewards, & Recognition Provider of the Year
The four Gold Stevies recognise the technology, incentive design, and marketing impact of the Extra360-powered Tıkla Gelsin loyalty programme — one of the largest multi-brand QSR programmes in the world.
Dublin, 14 Apr 2025 — Extra360 Technology Solutions and its customer Tıkla Gelsin and TAB Gıda have been awarded four Gold Stevie® Awards in 2025 for the Tıkla Gelsin loyalty, engagement, and digital-wallet programme, recognising work that reached 50% loyalty penetration and a 95% repeat-purchase rate across more than 1,800 quick-service restaurants.
The four Gold Stevie Awards were won in the categories:
- Best Use of Technology in Sales
- Sales Incentive Programs
- Best Marketing Solution Implementation
- Incentive, Rewards & Recognition Provider of the Year
The Stevie Awards are among the world’s most respected business honours. The wins were covered by leading Turkish outlets including Sözcü and Habertürk, and add to Extra360’s more than 25 international Stevie Award wins since 2016 for categories spanning loyalty, sales enablement, technology innovation, and marketing.
“Winning four Gold Stevies on such a respected global stage proves that our customer-centric strategy and technology investments are resonating internationally. Together with Extra360 Technology Solutions, we continue to raise the bar for the customer centric experiences we deliver to our millions of users every day.”
Begumhan Kurdoglu – Head of Marketing at Tikla Gelsin
Solution overview
In 2022, Tıkla Gelsin and Extra360 launched a Multi-Branded Omni-Channel Loyalty & Digital Wallet Program — seamlessly integrating physical and digital touchpoints to deliver a unified customer experience. The solution included:
Unified Loyalty Across Brands — Customers can earn and redeem points across all participating TAB Gıda brands including Burger King, Arby’s, Subway and more – increasing cross-brand engagement.
Personalized, Behavior-Based Campaigns — 1,500+ targeted campaigns delivered using real-time and historical insights.
Advanced Digital Wallet — Preload funds, earn cashback, and receive exclusive rewards.
Multi-Touchpoint Access — In-store kiosks, QR ordering, pick-up, delivery, and in-app experiences.
Automated Insights — SAP and SAS integrations for segmentation, churn prediction, and campaign optimization.
Setting a New Industry Benchmark
By unifying loyalty across multiple QSR brands and touchpoints for 10+ million members, Tıkla Gelsin and Extra360 created a platform that both increases customer lifetime value and reduces churn.
The program is fully scalable — ready to support new brands, channels, and market expansions without re-engineering.
This digital transformation has redefined how QSRs engage customers through digital-first loyalty and payments.
Tıkla Gelsin’s approach for TAB Gıda has set a new standard for revenue growth, customer retention, and operational excellence, proving that an integrated ecosystem drives long-term business success.