Ipragaz and Extra360 win four Gold Stevie® Awards with İpragazGO loyalty programme
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At a Glance
Ipragaz GO partnered with Extra360 to launch the GO Card Loyalty Program across all GO fuel & gas stations nationwide — moving beyond discounts to loyalty-powered relationships that drive stronger retention and higher fuel sales.
Industry
- Energy & Fuel Retail
Products
Promo Engine
Real-time, behavior-driven campaign executionDigital Wallet
Seamless payment and rewards at the pumpIntelligence Suite
Key isights & analytics powering smarter incentives
Recognition
4 Gold Stevie® Awards (2018)
- Sales Enabler of the Year
- Incentive Management Solution of the Year
- Marketing Solution of the Year
- Demand Generation Program of the Year
Media
Featured in:
Four Gold Stevies recognised one of the standout fuel-and-convenience loyalty programmes of the year.
Istanbul, May 2018 — Extra360 and IpragazGo have been awarded four Gold Stevie® Awards for İpragaz’s GO fuel-and-convenience loyalty programme, recognising a payments-native approach that made loyalty work in one of retail’s toughest, lowest-margin categories.
The awards were presented in the categories:
- Sales Enabler of the Year
- Incentive Management Solution of the Year
- Marketing Solution of the Year
- Demand Generation Program of the Year
Solution
Working with Extra360, GO launched the GO Card Loyalty Program — a fully integrated system covering every customer transaction and engagement channel.
Key features included:
Pump integration: Real-time customer recognition at pumps via contactless smart cards, phone numbers, or license plate matching — ensuring personalized offers at the exact moment of fueling.
Omni-channel engagement: Call center, customer portal, and SMS/email campaign integration to provide seamless communication and benefits tracking.
Smart campaigns: Highly flexible campaign mechanics by segment (B2C and B2B), product, location, amount, and frequency, plus fraud management tools.
Incentives for station teams: Gamified incentive schemes that rewarded sales teams for driving new loyalty enrollments.
Customer satisfaction automation: Monthly surveys with instant rewards, ensuring continuous feedback loops.
Third-party and cross-brand benefits: Partnerships with QSRs, dry cleaners, car washes, maintenance and service providers, plus synergies with Ipragaz’s own sub-brands for added value.
Why it won. The award recognised the difficulty of the problem as much as the result: recognising and rewarding drivers at the pump is notoriously hard, yet the programme grew loyalty membership 133% year on year and lifted fuel volume per visit by 60%.
About the awards. The Stevie® Awards are among the world’s premier business honours, drawing thousands of nominations each year from organisations across more than 70 nations and judged by executives worldwide. A Gold Stevie is the programme’s top tier — and winning several for a single programme is rare.